Our Story

We are a group of friends passionate about cycling – with ambitions to turn Beirut into a bicycle loving city – who decided to open our own cycling shop, in Lebanon.

Bike Generation quickly became the reference for quality cycling products, professional service and memorable rides. Lebanon and its tourists have now a one-stop destination shop that provide also bike rentals, repairs and professional advice 6 days a week. And on weekend we share our passion with others through specially designed rides for all levels on road or mountain trails across beautiful Lebanon.

Bike Generation is also the first dedicated Specialized shop in Lebanon. So if you are looking to get an entry level quality bike or a pure racer high-end one – and having it professionally fitted to your body – with affordable prices, don’t hesitate to stop by. We would love to welcome you.