Our Story

We are a group of friends passionate about cycling – with ambitions to turn Beirut into a bicycle loving city – who decided to open our own cycling shop, in Lebanon.

At Bike Generation, our mission is to enhance the cycling experience for every rider and to build a vibrant community grounded in a shared passion for cycling. We aim to be more than a bike shop; we aspire to be the hub where cyclists of all levels and disciplines come together to improve their rides, share their stories, and support each other.

Bike Generation envisions establishing itself as a pioneering force in the cycling community, recognized not just as a retailer but as a catalyst for cycling culture and innovation. We strive to create a dynamic and inclusive environment where cyclists from all backgrounds can find support, expertise, and inspiration. Our vision extends beyond sales; we aim to be at the forefront of promoting cycling as a lifestyle, contributing to community well-being, and empowering individuals through the joy and freedom of cycling.

Bike Generation is also the first dedicated Specialized shop in Lebanon. So if you are looking to get an entry level quality bike or a pure racer high-end one – and having it professionally fitted to your body – with affordable prices, don’t hesitate to stop by. We would love to welcome you.